NBC announced it will no longer air properties associated with Donald Trump, including the Miss USA and Miss Universe pageants, as well as the long-running reality show The Celebrity Apprentice.
The decision comes in the wake of Trump making what NBC deemed “derogatory statements” about Mexican immigrants.
Trump’s properties had already been dropped by Univision, and that company’s employees had been told not to patronize Trump-owned businesses while traveling.
“When Mexico sends its people, they’re not sending the best,” Trump said on June 16 when announcing his candidacy for president. “They’re sending people that have lots of problems and they’re bringing those problems. They’re bringing drugs, they’re bringing crime. They’re rapists and some, I assume, are good people, but I speak to border guards and they’re telling us what we’re getting.”
“Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump. At NBC, respect and dignity for all people are cornerstones of our values,” NBC said in a statement.