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Cebu Pacific Air (CEB) has launched a new frequent flyer programme.
Called GetGo, the programme allows passengers to earn points when flying with CEB then redeem them for free flights.
Members who are already signed up for CEB Club, the airline’s previous membership programme, are automatically enrolled in GetGo.
“In 19 years, we have been fortunate enough to develop a solid base of frequent flyers, with 1.4 million CEB Club members and 630 corporate accounts. We will be able to serve them with GetGo. Now, our frequent fliers can get rewarded with more benefits and free flights,” said CEB’s president & CEO Lance Gokongwei.
Nik Laming, the new general manager for GetGo, added; “GetGo encourages members to ‘get points and go places’. We will be introducing more partners in the coming months, so there will be more opportunities to earn points, and fly with Cebu Pacific for free.”
Laming arrives at CEB with 15 years of experience in the loyalty sector. He was previously responsible for the Asian operations f Aimia, a loyalty management company.